This case study explores how we personalized search results by turning ethnographic insights into taxonomic metadata, which in turn allowed us to use quantitative methods to assess business impact. The first part of the case study focuses on the problem we were trying to solve – creating better...
Ethnographers are pathmakers by nature, but navigating the job market and other work transitions can be grueling and isolating. How can design and ethnographic methods, community building, and personal practices help sustain us? EPIC member, design researcher, and career coach Sarah Malin has some...
In the fall of 2016, I made the jump from academia to UX research. As opportunities for permanent employment in the social sciences are becoming more and more scarce, this move is becoming increasingly common. And yet, I made this transition with few resources or mentorship, feeling unprepared and...