productivity

The Root Cause is Capitalism… and Patriarchy

LINDSEY WALLACE, PHD Adobe Design Research & Strategy Team JENNA MELNYK Adobe Design Research & Strategy Team Case Study—The authors used anthropology and other design research methods to develop a new kind of study to capture the world of professional creatives and the people they work with. To uncover core collaboration challenges for professional creatives the authors asked asked them to walk through past projects, who they interacted with at different points, and discuss their affective experiences. Critical collaborative problems for participants in this study stemmed from two factors: ever-increasing corporate demands to do more with less, and concurrent attempts to automate feminized administrative coordination tasks. To communicate actionable findings, the authors balanced systems-level thinking with the identification of the kinds of problems Adobe could and would solve. While large scale social change was outside the scope of actionable recommendations for a product design team, the implications of social structures...

Changing the Perspective of Government

EMMA SAUNDERS Empathy MAILYNN STORMON-TRINH Empathy STEPHANI BUCKLAND Previously Empathy Case Study—This case study highlights the value of ethnography in changing a client's perspective. New Zealand's productivity has been deceasing, and the government wants to reverse that trend. Empathy's government client believed that macro-level forces were having a major impact on the productivity of small businesses, and wanted to suggest ways for small businesses to directly combat those forces. Empathy conducted ethnographic research, and the results required the client to change their perspective. While the government client saw increased productivity as a means to increase the standard of living, ethnographic research revealed some small businesses see increased productivity as a threat to their values and standard of living. If the government wanted to increase productivity, they were going to have to change tact completely and start talking to and supporting small businesses in a way that took their fears, motivations, beliefs...

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

RYOKO IMAI Hitachi America MASAHIDE BAN Hitachi America Case Study—Hitachi America's R&D, comprised of five technical laboratories, opened the Center for Social Innovation in January, 2016. When the new office project emerged, the R&D group used the opportunity to reflect on and strengthen collaborative practices, organizational culture, and our customer engagement approach. We conducted an internal ethnographic study to investigate how space was used in our previous office, and based on our findings designed a new office space to facilitate collaboration and innovation for our group....