This presentation begins with ethnographic research of an Indonesian tuna fishery in which a field partner describes unfamiliar cultural behavior as ‘weird’. Using that moment as a starting point, the paper then undertakes a reflection on the usage and meaning of the term. It explores ‘weirdness’...
This paper questions the role and form of ethnography in the studio setting through a comparative analysis of interviews with service and brand designers, and the promotional rhetoric of the studio organizations in which they work. It proposes that the way in which designers practice ‘ethnography’...
My colleagues and I at ReD Associates, New York, nearly elbowed each other out of the way trying to snag our office’s copy of Tom McCarthy’s sleek new novel, Satin Island. Beyond making sense of the colorful oil or island-like blobs on the cover, we wanted to know: Is U., a “corporate...
[contrib_author post_id='572' name='JONATHAN BEAN'] [s2If is_user_logged_in()]Download PDF[/s2If] This paper discusses a method I used to conduct a study of hygge, a Danish concept that is usually translated as “cosiness.” I wanted to learn more about hygge and how it related to technology...
This paper seeks to examine some of the underlying tensions that shape how and why ethnographers in industry often find their efforts devalued or not realized by stakeholders – i.e. “moments of disjuncture.” I argue that in many large corporations there is a separation between the stories...
Participant-generated, self-made videos engender powerful, often highly emotional, reactions from viewers who experience a stronger connection and identification with participants and their experiences than we have ever achieved with researcher-shot footage. Reactions have ranged from shock,...
Welcome to EPISODE FOUR in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities. In this episode, Luc Aractingi talks with Lauren Rhodes, Design Research...
This paper examines social transitions in forms of ethnographic representation from seductive play to productive force in Industry. With a focus on the hi-tech consulting and marketing fields, I examine the eight strategies of ethnographic representation include, (1) informal conversations, (2)...
I have a great job! I feel privileged to do it. In fact, my kids think my job is so great they think I go on vacation whenever I travel. Maybe it’s because I send home photos like this. I’d like to start with a rather personal story to which I will return at the end (and, since you’re going to...