by DAVID CROCKETT, University of Illinois, Chicago
Markets are key spaces where racism is practiced and experienced. In this lightning talk, David Crockett suggests a framework we can use to evaluate corporate and community projects that attempt to intervene in racist market dynamics. The talk is based on Crockett's research article Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach, Journal of Consumer Research, Volume 49, Issue 1, June 2022, Pages 1–24, https://doi.org/10.1093/jcr/ucab050
David Crockett is Professor of Marketing at the University of Illinois, Chicago. His primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. He investigates the creation, manifestation, and resolution of class and racial inequality in the marketplace, and explore public policy initiatives designed to alleviate inequality. Professor Crockett's research has appeared in the Journal of Consumer Research,...
Public Policy Lab
This wildcard session was a conference-wide co-creation activity. Together, EPIC attendees reflected on the dynamic relationship between resilience and power. Then, through a facilitated, real-time activity, we collectively generated an actionable power-redistribution framework—a set of strategies for EPIC members to embed social resilience in their work, whether at a major tech or consumer firm, a government agency, or a consultancy. A designed artifact that captures this framework was produced and distributed to the community.
Citation: 2022 EPIC Proceedings pp. 338–344, ISSN 1559-8918, https://www.epicpeople.org/epic...
Boston Consulting Group
What happens when the research lens is turned inward? As a Strategic Designer, I spend most of time planning for research to engage with people so I can better understand their needs and behaviors and turn research insights into actionable solutions. In this PechaKucha, I share a personal reflection of what resilience means to me and the insights I gleaned based on my own experiences during the pandemic. It’s a visual story about a journey of pain and loss, but also strength through discovery, experimentation, and adaptability.
George Floyd protest in Nubian Square, Boston. May 2020. Photo by Traci Thomas
Traci Thomas is a Principal Strategic Designer at the Boston Consulting Group. She informs CX strategy through the design of new and improved digital products and services using a human-centric approach that’s rooted in problem framing, ethnography, and iterative prototyping. She’s worked with clients across several industries including fintech, healthcare, hospitality, automotive,...
a book review by VERONICA KIM HOTTON
As we anticipate EPIC2021—yes, bring on the puns—I had the spectacular task of studying The Dark Fantastic: Race and the Imagination from Harry Potter to the Hunger Games by Ebony Elizabeth Thomas. My goal was to find small ways to spark our EPIC community's curiosity ahead of her EPIC keynote. As a regular audiobook listener, I listened to the voice of Janina Edwards bring Ebony Thomas’ work from the page to my ears, and if you are looking to add an audiobook to your virtual shelf, it’s a fantastic audiobook; you should not hesitate. I also have the paper book and it is a wonder to hold.
Because Ebony weaves in autoethnographic storytelling throughout her book, my personal experiences were what first drew me to this work. We both grew up in Michigan. Ebony was in Detroit and I was a white girl in one of the many suburbs spawned by White Flight. We are Generation X with “the holy trinity of our mid-1980s children’s films [being] The Neverending Story, The Dark Crystal, and—my favorite...
By VICTORIA LOWERSON BREDOW and CONNIE MCGUIRE, Research Justice Shop
"As ethnographers we can guide conversations and support conflict mediation in ways that do not just further entrench people in their positions." —Panthea Lee
In August 2021, we connected with EPIC2021 keynote speaker Panthea Lee—strategist, organizer, designer, and facilitator, and Executive Director of Reboot. Panthea is a pioneer in designing and guiding multi-stakeholder processes to address complex social challenges, with experience in 30+ countries with partners including UNDP, MacArthur Foundation, Luminate, CIVICUS, Wikimedia, Women’s Refugee Commission, and governments and civil society groups at the national, state, and local levels. We were excited to get to know Panthea, learn about her work, and now, share our conversation1 with the EPIC community in advance of her talk.
How did you come to do the work you do now? —Victoria
I am from Taiwan. My family lived there during one of the longest periods of martial law in the world, 38 years. I think...
by RITA DENNY, EPIC
We support the protesters. Black lives matter.
Working at my desk in the past few days, a fairly constant thump of helicopters and aggressive wail of sirens has forced me to parse space in new ways. Here, in the US, the rights of protestors to claim space is contested by presidential rhetoric and ruthlessly cynical uses of force for political ends. We are feeling the reverberations wherever we are sitting—in cities or not, in the US or not—as we bear witness. As we act and speak as citizens, families, neighbors and cities, it is worth a moment to be thoughtful about how we, as ethnographers in industries and organizations, choose to participate.
As ethnographers we observe life as lived on the ground, as it unfolds, embodied or ephemeral, with affect and purpose, in relation to material systems and systems of meaning. The ground is where change happens—is practiced, performed, and contested in acts small and large, messy and often with contradiction. Our practice is also framed within larger organizational...
Executive Director, Public Policy Lab
Drawing on nearly a decade of research and design engagements with U.S. federal and municipal governments, I'll describe a gap between intended outcomes of government policies and the lived experience of people affected by those policies. I'll discuss how that gap arises from variances in the decision-making agency of policymakers and members of the public.
Next, I'll discuss how human-centered researchers and designers attempt to equalize government/public agency though interventions in the policy decision-making cycle. Then I'll suggest criticisms and shortfalls of current human-centered approaches to improving policy and service-delivery systems, including researchers and designers’ tendencies to amplify complexity, to extract value from the public, and to accept status quo inequality.
Finally I'll propose that, when using research and design as tools for positive policy and systems change and increased agency for marginalized peoples, we...
The Public Policy Lab; The School for Visual Arts
Public sector innovation (PSI) is an emerging multidisciplinary field that is attracting practitioners from a wide range of sectors and industries, with a correspondingly broad set of skills and experience. PSI aims to significantly improve the services that a government has the responsibility to provide by taking a user-centered, partnership-based approach, from service content development through to methods of service provision (OECD 2012). Yet the work is complex and not without risk, if undertaken without appropriate foresight, thoughtfulness, and rigor. In particular, when it comes to pursuing PSI in the design of social service policy and its provision, some of the more substantial risks lie hidden in systemic power imbalances that can easily be exacerbated, despite practitioners’ best intentions. This article uses a case study about homeless service provision in New York City (NYC) to offer a candid portrayal of undertaking research and design work in...
by NAT KENDALL-TAYLOR, FrameWorks Institute
Social change requires culture change and social science can help.
“Context matters.” “It’s a systemic issue.” “It’s…complicated.” As ethnographers and researchers these are our mantras—but how can we communicate about social issues in ways that really make a difference?
Evidence shows that how we frame our messages can have dramatic effects on all kinds of outcomes that count. Real social change requires shifts in deeply ingrained cultural models: what people feel about society and social groups; how we understand problems and their solutions; and the degree to which we feel motivated and willing to engage in the social problems of our day.
I have studied nearly 40 different social issues, the cultural models people use to understand them, and messaging that can shifts those understandings. Across these diverse social issues, I have found three cultural models that stymie social change—and three research-based messaging strategies that can help shift them.
University of Albany, SUNY
Virginia Eubanks is an Associate Professor of Political Science at the University at Albany, SUNY. Her most recent book is Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor, which dana boyd calls “the first [book] that I’ve read that really pulls you into the world of algorithmic decision-making and inequality, like a good ethnography should,” and Ethan Zuckerman calls “one of the most important recent books for understanding the social implications of information technology for marginalized populations in the US.” Eubanks is also the author of Digital Dead End: Fighting for Social Justice in the Information Age; and co-editor, with Alethia Jones, of Ain’t Gonna Let Nobody Turn Me Around: Forty Years of Movement Building with Barbara Smith. Her writing about technology and social justice has appeared in The American Prospect, The Nation, Harper’s and Wired. For two decades, Eubanks has worked in community technology and...
JUSTIN B. RICHLAND
Associate Professor of Anthropology, UC Irvine; Faculty Fellow, American Bar Foundation; Associate Justice, The Hopi Appellate Court
EPIC2018 Keynote Address...