Advancing the Value of Ethnography

When Race Causes Friction in Markets


by [contrib_author post_id=’42818′ name=’David Crockett’], University of Illinois, Chicago

Markets are key spaces where racism is practiced and experienced. In this lightning talk, David Crockett suggests a framework we can use to evaluate corporate and community projects that attempt to intervene in racist market dynamics. The talk is based on Crockett’s research article Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach, Journal of Consumer Research, Volume 49, Issue 1, June 2022, Pages 1–24,

David Crockett is Professor of Marketing at the University of Illinois, Chicago. His primary research interest is in sociological aspects of consumer behavior, particularly the consequences of social inequality. He investigates the creation, manifestation, and resolution of class and racial inequality in the marketplace, and explore public policy initiatives designed to alleviate inequality. Professor Crockett’s research has appeared in the Journal of Consumer Research, the Journal of Public Policy & Marketing, the Journal of Business Research, the Journal of Consumer Culture, the Journal of Research for Consumers, the American Marketing Science Review, the Journal of Macromarketing, and Preventive Medicine.