Advancing the Value of Ethnography

Tag: startups

What Anthropology Brings to Innovation: John Sherry / A Profile

What Anthropology Brings to Innovation: John Sherry / A Profile

John W. Sherry, Director the Experience Innovation Lab at Intel Corporation, is a Keynote Speaker at EPIC2016—join us! “Anthropology is really undersold.” Dr. John Sherry’s words carry weight—he is Director of the Experience Innovation Lab at Intel Corporation. In addition to discovering ways to...

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency...

On AI Natives and the Business of AI

On AI Natives and the Business of AI

Pizza robots, pandemic trackers, altered carbon, the perfect tiktok lineup, that instagram lipstick filter, that racist sensor that filtered the victim, national citizen trackers, my deepfaked face on Okoye's body while I slay Kill Monger's men....We live in an AI world. Nascent and frivolous as...