Advancing the Value of Ethnography

Tag: transportation

A Dirty Perspective On A World Too Clean

A Dirty Perspective On A World Too Clean

PechaKucha Presentation We live in a world where we tend to categorize, quantify and measure a wide array of everyday aspects - from kWh consumption in our homes to Facebook-likes. We argue that this urge to categorize and standardize is problematic as we run the risk of oversimplifying reality....

Developing Socially Acceptable Autonomous Vehicles

Developing Socially Acceptable Autonomous Vehicles

Case Study—Recognizing that the movement of cars on the road involves inherently social action, Nissan hired a team of social scientists to lead research for the development of autonomous vehicles (AVs) that engage with pedestrians, bicyclists, and other cars in a socially acceptable manner. We...