Advancing the Value of Ethnography

Tag: tutorial

Tutorial: Ethnographic Research Design

Tutorial: Ethnographic Research Design

Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to...

Tutorial: Getting Started with Sensor Data

Tutorial: Getting Started with Sensor Data

Overview Activity trackers, instrumented environments, and other kinds of electronic monitors offer new possibilities and new challenges for ethnographic research. They provide a trace of what goes on when the...

Tutorial: Agile for Researchers

Tutorial: Agile for Researchers

Overview Agile is taking the design world by storm, and requiring teams—including researchers—to rethink how we communicate, plan, and act. But is it possible, or even desirable, to apply agile methodologies to...