Advancing the Value of Ethnography

Ten People Thick: Design for Change


Cite this article:

2020 EPIC Proceedings p 62, ISSN 1559-8918,

PechaKucha Presentation—An exploration of scale in the built environment. Looking first at the graphic scale of building documentation – each layer with its own purpose and logic, being absolutely clear to reduce risk. And then considering architecture at human scale – how design thinking becomes a scaffold for organisational change. It explores how to engage with people in a visioning process, how existing environments shape world views, and how those conversations “scale up” from the individual, through the group, to form the aspirations for one new building, a multi-faith setting in Western Sydney that needs to find a new way to integrate Islamic and Christian theologies.

Keywords: User research, Organisational change

Sue Wittenoom is the founder of The Soft Build, a consultancy focused on design for change. A registered architect with an MBA, her work has evolved over the past 30 years from architecture to project management, program design, change management and strategic consulting. A director of global consultancy DEGW and AECOM’s StrategyPlus practice in Australia until 2015, Sue now designs change frameworks for building projects that are new and different, using both the planning process and the built environment to shape new ways of living, working and learning. She is an experienced facilitator and design jury member, and a regular contributor to webinars, national conferences and industry forums on the impact of flexible working on our cities.