The Luminosity of the Local

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This paper seeks to capture the local in Locavore—both its concrete and symbolic character. Locavore is a kind of nascent identity that emerges from constellations of social relationships, self-defining “food communities”, made up of consumers and farmers and chefs, and food writers and environmentalists of various stripes. These communities live in the blogosphere, tweets and other media as well as through face-to-face relationships and transactions. At their core are representations of the local—in foods, dishes, recipes, meals, places, and persons. Place-bound identities that in some theoretically interesting ways transcend place.

Drawing on classical anthropological theory and recent studies in cultural geography, we explore ways in which the local is invented and given representational power in the creation of face to face and digital communities. Implications for branding, marketing and understanding the continued power of place-bound identities in the very constitution of digitized and globalized worlds.1

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  2 comments for “The Luminosity of the Local

  1. March 1, 2017 at 3:38 am

    […] about end goals and values like caring for family and creating a comfortable, welcoming home. At EPIC2011 Michael Donovan explored the meaning and values in the locavore food movement. He suggests that advocacy for sustainable […]

  2. March 6, 2017 at 8:11 pm

    […] The Luminosity of the Local, Michael Donovan […]

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