The Mosaic Atlas is the brainchild of Mosaic America, initiated by a group of immigrant women in an organization...
Tag: place
Tutorial: Spatial Ethnography – A Place-Based Approach to Research
Overview Understanding how people use and engage with their physical surroundings adds depth and dimension to your ethnographic analysis, enabling you to design better products and services. This tutorial...
Anticipating the Unanticipated: Ethnography and Crisis Response in the Public Sector
This case study emphasizes the importance of ethnographic research in the public sector, specifically regarding emergency preparedness and crisis-response. In the summer of 2020, Surrey County Council in England commissioned a mixed-method Community Impact Assessment to better assist and serve...
Space and Place in the Digital Age: Space as a Service
Overview As the world has shifted to digital everything, the practice of mapmaking—or modeling and communicating spatial information—has seen profound shifts. Once artifacts-on-paper that we...
Where is Remote Research? Ethnographic Positioning in Shifting Spaces
“There’s a lot of talk about us ‘being there’, and what that means for our practice and what that means for the type of work that we say we do. The ground has shifted. How do we respond to that? It’s not just, ‘Oh, we’re temporarily working remotely, let’s just gather some new tools.’ We’re...
Confessions Across Digital Distances
PechaKucha Presentation Digital environments can expand the distances between people. While this is often challenging, it can also be leveraged to do great things. This PechaKucha explores how we can take this negative divide between people and flip it on its head to discover more powerful...
Map Making: Mobilizing Local Knowledge and Fostering Collaboration
Participatory mapping—the production of maps in a collective way—is a common activity used for planning and decision making in urban studies. It started as a way to empower men and women, usually from rural vulnerable communities threatened by climate change, degradation of their landfills or any...
Doing Ethnography in AirSpace: The Promise and Danger of ‘Frictionless’ Global Research
‘AirSpace’, according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research...
Place Making and Sustainability
Sustainability & Ethnography in Business Series, Mike Youngblood, Editor Place making offers us a largely untraveled pathway to thinking about sustainability. These two relatively high order concepts—'place making' and 'sustainability'—are conventionally located in separate domains of...
Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign in the Bottom of the Pyramid
Case Study—The “bottom of the pyramid” concept has promised companies that they can simultaneously create wealth and social impact when serving the world’s poorest customers. In reality, companies have faced multiple challenges when trying to acquire and retain customers in the “bottom of the...