Advancing the Value of Ethnography

Tag: marketing

When Race Causes Friction in Markets

When Race Causes Friction in Markets

by [contrib_author post_id='42818' name='David Crockett'], University of Illinois, Chicago https://vimeo.com/815388024 Markets are key spaces where racism is practiced and experienced. In this lightning talk, David Crockett suggests a framework we can use to evaluate corporate and community...

Let’s Get Off the Pop-Neuroscience Bandwagon

Let’s Get Off the Pop-Neuroscience Bandwagon

Interest in the unconscious and the instinctual has been on the ascent for several years now in many research realms that EPIC members inhabit. In consumer research particularly, where I’ve been a practicing anthropologist for years, the findings of neuroscience, cognitive science and the brand of...

Pathmaking, A Dialogue: Keynote Address

Pathmaking, A Dialogue: Keynote Address

KEYNOTE ADDRESS John F. Sherry, Jr. is Herrick Professor of Marketing at the University of Notre Dame. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics. He is widely published and a Fellow of the American...

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

EPIC Profiles Series EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint...

Move Me: On Stories, Rituals, and Building Brand Communities

Move Me: On Stories, Rituals, and Building Brand Communities

  This paper takes on the challenge of understanding behaviour change through the lens of anthropology. In the field of market research, the goal is to find the leverage points of emotional connection that will inspire a desired behaviour. But traditional approaches to research have relied on...