Advancing the Value of Ethnography

Seismic Shifts or Seasonal Patterns: After a Tough Year for Research, Do We Need Fundamental Change, or Just Patience?


A candid discussion about the nature of recent macroeconomic and technological change, and their impact on research and innovation.

In this candid discussion, two leaders in research and ethnography explore what’s shifted, why, how much, and how they’re guiding their organizations forward through social, macroeconomic, and technological change.


Photo of Leisa Reichelt

Leisa Reichelt leads the Research and Service Experience team at Atlassian, a company which is already focused on developing and unleashing the potential of all its teams. Having worked in both the UK and Australia, Leisa has spent time building research capabilities within government digital teams, helping them to create easier and more accessible public services. She has consulted with a mix of London tech startups and household name brands such as The Economist, BBC, Virgin Atlantic and many more. Although she loves research, Leisa’s passion is in enabling organisations to transform themselves through gaining a compelling and closer understanding of the user needs they serve.

Simon Roberts, is Co-founder and Partner at Stripe Partners, a strategy and innovation consultancy, as well as EPIC Board President. He explores the emerging frontiers of people and technology and tries to land that understanding with impact in complex environments. His career began with a PhD on the satellite TV revolution in mid 1990s India. He started the UK’s first dedicated ethnographic research company, Ideas Bazaar, then led an R&D team at Intel’s Digital Health Group, before co-founding Stripe Partners in 2013. Simon writes and speaks widely on anthropology, ethnography, and technology. His recent book is The Power of Not Thinking.


This sponsored session is presented by EPIC2023 Platinum Sponsor Atlassian. Atlassian’s team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete shared work.