Advancing the Value of Ethnography

Tag: professional issues

Toward Industrialization of Ethnography

Toward Industrialization of Ethnography

This paper explores a way to expand business using ethnography as an industrial service or product. First, a challenge that companies are facing and trying to deal with, which is industrialization is described. In the software industry, as computer prices go down, the requirements for software...

Listening with Indifference

Listening with Indifference

In the following, we suggest that the product of ethnographies undertaken for commercial and industrial purposes is under threat of losing its integrity. The sorts of results furnished through ‘applied ethnography’ and those resulting from methods like focus groups, interviews, questionnaires,...

Anthro-Vision: A New Way to See in Business and Life

Anthro-Vision: A New Way to See in Business and Life

Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...

The Conceit of Oracles

The Conceit of Oracles

Good morning, I am really excited to be here for my first EPIC conference. There are just so many amazing people in the audience as I look at you guys, and so many of you guys I've been following on blogs and Twitter and especially Natalie Hanson’s anthrodesign listserv. I can’t wait to talk to...