Ethnography in business is only successful if it is a cooperative, communicative endeavor. Research teams must be able to share knowledge with one another and with the client. In the absence of effective communication, time is wasted, analytic quality can suffer, and the client may lose faith in...
Tag: collaboration
Verfremdung and Business Development: The Ethnographic Essay as Eye-opener
This paper discusses the use of essays as tools for communication and reflection in a collaborative research and development process between a philosopher, an anthropologist, and two private companies. Findings from the project “The Meaning of Work Life” will be presented along with a...
Design Rituals and Performative Ethnography
[contrib_author post_id='596' name='JOACHIM HALSE'] and [contrib_author post_id='596' name='BRENDON CLARK'] [s2If is_user_logged_in()]Download PDF[/s2If] This paper proposes a course for ethnography in design that problematizes the implied authenticity of “people out there,” and rather favors a...
Creating Business Impact
I recently joined one of our teams in their team room during a visit from a top executive. The room would be recognizable to many readers—walls covered in post-its and flip chart sheets. The executive was immediately skeptical of the post-its. At the end of the session, he didn’t leave the room...
Deciding How to Decide with Research
Researchers can play a key role in decision making for teams—and knowing how and when to do so in your...
The Missing Tool in the Design Leadership Toolbox: Integrating Conflict Management into Collaborative Design
Businesses often face the challenge of reaching out to people in contexts that are wholly different from the world they operate in and they are regularly attempting to create experiences for consumers that exist within complicated dynamics of social, economic, political, and cultural flux....
Not Lost in Translation: Maximizing Impact in Marketing Ethnography through Bivocality
The bivocal approach is a systematic research and strategy framework that leverages marketing professionals’ and social scientists’ unique perspectives in order to develop brand, consumer and cultural insights relevant to the business challenge. Thus allowing all voices to be heard equally and...
The Translucence of Twitter
Erickson and Kellogg’s construction of social translucence suggests that collaboration tools can be designed more effectively by balancing elements of visibility and awareness among members of the user community to instill a norm of accountability. This paper questions whether the...
Fieldnotes as a Social Practice: Elevating and Innovating Fieldnotes in Applied Ethnography, Using a Collaborative Online Tool as a Case Study
In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research. Critical thought on ethnographic fieldnotes has been relatively underdeveloped, both in applied and academic anthropology. Moreover, as...
On Models
Wow, I couldn’t be more honored. I’m really, really glad to be here. I want to thank Rick for that very flattering introduction. I’d also like to thank Maria, Luis, and Rick for inviting me here. I want to talk about why I believe models are crucial in designing and in research. I want to begin...