
OVETTA SAMPSON
Microsoft
Overview
Ovetta Sampson covers when, how, and where to integrate ethnography and data science in the exploratory research process to have better and more ethical AI product development outcomes. With a combination of lecture, case study examples, and exercises, attendees gained a clear understanding of why making data a stakeholder in user research will create a more ethical and human-centered AI product. This tutorial is created especially for researchers who understand the need to mix ethnography and data science but just don’t know quite how to do it. Topics include:
Bringing data into research planning to help identify and reduce bias
Bringing data science into synthesis to help illuminate system solutions
Bringing data science into insight and design principle generation
Aligning qualitative data and behavioral data
This tutorial was presented in full at EPIC202020. The video includes instructor presentations; discussions and breakout sessions are excluded for the privacy of...