methods

Intelligences

Tutorial: Ethnographic Video—Storytelling for Impact

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Ethnographic Video: Storytelling for Impact
Instructors: CHARLEY SCULL (UX Researcher, Facebook), NICK AGAFONOFF (Director, Real Ethnography) & PRABHAS POKHAREL (CEO, Reduct) An end-to-end approach to scoping, planing, shooting, editing and sharing video ethnography projects. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can generate empathy, reveal insights that would be impossible to describe, and build conviction and consensus, in ways that can lead to alignment on what action to take next. In this EPIC 2021 tutorial we will show you just how accessible this powerful form of expression can be to produce. Join experienced video ethnographers and editors, Nick, Charley, and Prabhas, to explore the craft of ethnographic storytelling for impact, through video. You will leave...

Intelligences

Anticipating Connectivity in (UX) Design Practices: Reframing Challenges by Introducing Theory Cards

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METTE GISLEV KJÆRSGAARD Department of Design and Communication, University of Southern Denmark WAFA SAID MOSLEH Department of Design and Communication, University of Southern Denmark JACOB BUUR Department of Design and Communication, University of Southern Denmark JESSICA SORENSON Department of Design and Communication, University of Southern Denmark This paper presents a design anthropological study with User Experience design departments from five large companies in Denmark, ranging from manufacturers of medical equipment through toys to control systems for industrial infrastructures. We explore the challenges they face as products, services, and user research are increasingly connected. Our research shows that current methods, development processes, and organizational structures do not sufficiently support User Experience design teams in dealing with emerging design and organizational challenges that follow from increased digitalization. As a result, UX designers are struggling to anticipate the future of product interaction,...

Intelligences

Leveraging Speculative Design to Re-Imagine Product Roadmaps

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SANYA ATTARI Facebook Inc. CHARLEY SCULL Facebook Inc. MAHBOOBEH HARANDI Facebook Inc. Businesses often have strategic visions for the future of a product space; however, identifying and building toward preferable futures is a daunting task, especially when designing for complex systems, e.g., Digital advertising platforms that include multiple complex interfaces and internal organizational structures. Moreover, because businesses need to iterate on products quickly, often in a reactive manner, many businesses, and consequently researchers, struggle to go beyond short-term needs to tackle long-term solutions; that is, they mostly react to immediate needs and changes rather than taking a proactive strategic approach towards building a favorable future. Speculative design as a methodology to support proactive strategic thinking helps set a pathway to explore a variety of future states with participants, in our case business owners. It does so by designing immersive and impactful experiments for participants that draws insight...

Intelligences

Who Deserves to Be Observed?: Wrestling with the Avant-Garde

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LETIZIA NARDI InProcess LOLA BILLAUD InProcess PechaKucha Presentation—What happens when the “mildly militaristic jargon of marketing” (2004, Sunderland, Taylor, Denny) seeps into the dialectic process of structuring applied research and blurs the meaning of its stakes? This provokingly titled PechaKucha stems from our experience of recruitment conundrums, ones in which notions of “avant-garde” were used in framing, shaping, or reorienting our approach towards the people we were supposed to observe, analyze and report on. We resurface from these case studies and attempt to scratch the glossy coat that blankets these notions as we approach the range of theories that try to define who’s “deserving” of observation. We point at their implications, revealing the power dynamics that they inevitably create, within and outside the field. Inspired by Escobar’s call for non-modern solutions to the stakes of the modern world (2017, Escobar) we reflect on how to make our epistemological choices count in the future...

Intelligences

Tutorial: Introduction to Survey Design

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JENNIFER HUNSECKER Nielsen LAUREN WALTON Nielsen Overview Ethnographers tend to be uneasy about survey research. Some of us shun it because it seems “reductive” of human experience; others are intimidated by complex methods and analytics that weren’t part of our research training. But surveys are everywhere—some are rigorous and insightful, many are lousy. Whether we’re conducting surveys, collaborating with colleagues who do, or interpreting survey-based studies, an understanding of survey research fundamentals is essential. Tutorial offers survey basics from an ethnographer and survey methodologist who collaborate at the world’s leading provider of media and marketing information. Their crash course on survey fundamentals includes: when to use surveys and why basics of survey design writing effective survey questions evaluating survey quality the total survey error framework how ethnographers and survey researchers can add value to each others’ work This tutorial is designed for...

Intelligences

Tutorial: Participatory Visual Research—Getting the Most from Collaborative Methods

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KRISTA HARPER University of Massachusetts Amherst Overview Participatory visual research methods like Photovoice open up opportunities for collaborative sense-making and advocacy. In these methodologies, data and knowledge are produced not only as an end product, but also in process. As participant-researchers contribute to research design, ethical discussions, data collection, analysis, and presentation of results, they communicate users’ values and concerns that can inform better organizational practices and improve products and services. In the first part of this workshop, you will learn about participatory visual research methods, from their foundations as methodology developed in the global South to promote the public’s “right to research” (Appadurai) to their application in a variety of organizational settings and design projects. In the second segment, you will take part in a hands-on Photovoice workshop exercise designed to open up questions of visual representation, ethics, and participation. In the final...

Intelligences

Ethnography in Agile Contexts: Offering Speed or Spark?

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EPIC2017 Platinum Panel Moderated by: MARTHA COTTON (Fjord) Panelists: JULIA KATHERINE HAINES (Google), BRIAN KING (HEC Montréal), MARIE-AGNES PARMENTIER (HEC Montréal), CARRIE YURY (Beyond Curious) & MICHAEL WINNICK (dscout) Overview This panel explores perspectives that emerge from the intersection of ethnography and agile methodologies—from real constraints to exciting possibilities. We seek to better understand what “agile” is and where it comes from and then explore tools and approaches that allow us to be relevant in agile contexts. Is being “agile” just about efficiency and speeding up our processes? Or is it about ongoing efforts that offer the right spark at the right time? Or maybe something in between? In this panel we explore this timely topic that currently—or soon will—affect most members of the EPIC community....

Intelligences

Tutorial: Ethnographic Research Design

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SAM LADNER Amazon Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to surveys and sensors. This tutorial examines the relationship between research and design, producing data and producing things. It considers the research process as a design process and a wide range of methods across the research and design spectrum. Participants engaged in active exercises to examine creativity, complexity, compromise and choice in research design, and consider the role of stakeholder thinking. Finally, the tutorial encouraged researchers to conceptualize their work as a long-term endeavor beyond the boundaries of a discrete project, with tips for organizing data and files as well as creating quality criteria. Participants were asked to prepare for this workshop by exploring and perhaps journaling about past projects that did not provide clients with their desired outcomes. They considered...

Intelligences

Keynote Address: Culinary Habits and Feral Cakes

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DANA SHERWOOD Dana Sherwood is a New York–based artist whose work lies on the border of the domestic and the wild. Exposing the fact that nature exists everywhere, and highlighting multispecies interaction while forging new pathways of communication, Sherwood’s work underscores the blurring of boundaries between human and animal and the spaces we collectively inhabit. With Lévi-Strauss as a muse, Sherwood’s interest in domestication and the design of nature through human interference and consumption is brought to the fore. The theme of “the manipulation of nature” is intrinsic to her work and food is a central metaphor as she examines and tames through elaborate creations of flour, sugar and eggs—sculptural displays modeled on 19th century though 1960s traditions, from Vanitas painting to Betty Crocker. The complexity of interpretation lies in the use of non-traditional materials and unconventional methodologies, which usually involve baroque confectionery and interventions by animals. Learn more about...

Intelligences

Tutorial: Analysis in Human-Centered Design

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CAREY PALMER Northern Trust JOELLEN KAMES Northern Trust Overview This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for selecting and utilizing specific methods that are either top-down or bottom-up, and are practiced in groups or by individuals—but it also stresses importance of creativity, as no linear process will always guarantee meaningful insights. The framework is also a mechanism to help stakeholders understand the outputs from analysis, and enable them to evaluate findings as part of the big picture, rather than just ingesting “the answer.” The ambiguity that accompanies analysis and synthesis can be concerning to extended team members and stakeholders. Engaged stakeholders often want early insights from the field, even hours after an interview concludes. The framework offered in this tutorial will: 1) help stakeholders understand the iterative nature of...

Intelligences

Tutorial: Fundamentals of Observational Research

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MIKE YOUNGBLOOD Youngblood Group Overview This tutorial offers a solid foundation in the art of observation as a field research method for human-centered design and innovation. An expanded, hands-on version of Mike Youngblood's popular EPIC Talk on observational research, it will be valuable for those who are new to this method as well as more seasoned observers seeking an effective toolkit they can use to train others. The tutorial will cover: four core techniques for conducting observational research in a wide range of settings basic observational data collection effective note taking selecting the right tools and methods ethical considerations related to observing others Discussion will draw on real-life examples from diverse settings, including Mike's own research in homes, bars, restaurants, car dealerships, urban neighborhoods, medical environments, and more. After instruction and group discussion, tutorial participants will have the chance to practice using specific techniques during video...

Intelligences

Tutorial: Getting Started with Sensor Data

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Tutorial Instructor: DAWN NAFUS, Intel Overview Activity trackers, instrumented environments, and other kinds of electronic monitors offer new possibilities and new challenges for ethnographic research. They provide a trace of what goes on when the researcher isn't there, and can help research participants reflect on their lives in a new way. In the right contexts, sensor data can help bridge the gap between ethnographic and data science approaches. At the same time, sensors can be challenging to set up, and occasionally mislead if the context is poorly understood. This tutorial will help you determine when and how to use sensor data in an ethnographic research practice. We'll talk about some of the practical pitfalls to watch out for, when you do and don't need a data scientist, and some of the trickier aspects of inviting research participants to reflect on the data collected about them. Participants will learn how to: Assess sensors for maximum research value Ensure the research setup is feasible Wrangle data...

Intelligences

Tutorial: Agile for Researchers

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CARRIE YURY BeyondCurious CHRIS YOUNG BeyondCurious Overview Agile is taking the design world by storm, and requiring teams—including researchers—to rethink how we communicate, plan, and act. But is it possible, or even desirable, to apply agile methodologies to ethnographic research? We respond with a resounding yes! While agile requires some new skills, and a different mindset, in our experience by adapting to agile researchers can have an even greater impact on teams. In this tutorial you will: Plan your own agile research sprints •     Resourcing, sprint planning, meeting cadence, reviews/retrospectives Become familiar with the terminology used by agile teams •     Epics, user stories, stand-ups Get an overview of common tools used to facilitate agile research, for example •     Trello, Jira, Trint, ScheduleOnce, InVision Learn about the frameworks BeyondCurious uses to guide Agile research •     MVF, Experience Principles, XIS Develop...

Perspectives

Book Review: The Field Study Handbook, by Jan Chipchase

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by TOM HOY, Stripe Partners Jan Chipchase has done something few of us would dare: write down his trade secrets and give them away in a book. In The Field Study Handbook he shares hard-earned lessons from running ethnographic research projects across the world. At face value the Handbook delivers on its promise. It lays out, often in painstaking detail, the nuances of how to stage a successful project. Everything from costing a proposal and folder-naming strategies, through to how to seat a team during a fieldwork interview and make an impact with your deliverables. But importantly, it also communicates a human, sometimes esoteric perspective about why we choose to do this kind of work in the first place. And it is this that elevates the book from a useful how-to guide to something more vital and existential. Sharp insights can be found on most pages, particularly in relation to the author’s true passion – running projects ‘off the grid’ in developing countries. The text is at its best when Chipchase relates how...