This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate our praxis, and to deliver real impact and value for our clients. Although this conversation is not new for the EPIC community, there...
[this is one of two posts on sensemaking; see also the companion piece Sensemaking in Organizations by Laura McNamara] I’ve seen a lot of methodology fashion come and go. Before completing a doctorate that really anchored my work in ethnography, I was trained as a cognitive psychologist, designing...
[this is one of two posts on sensemaking; see also the companion piece Sensemaking Methodology by Peter Jones] Sensemaking is a term that gets thrown around a lot without much consideration about where the concept came from or what it really means. If sensemaking theory is democratizing, that’s...
In recent years, there has been a substantial take up in social software, but other than translating the vocabulary and arranging suitable payment facilities, little or no account is taken of cultural sense-making in the global deployment of these systems. We report on two studies of social...