Advancing the Value of Ethnography

Tag: tourism

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Case Study—This case-study details how a team of anthropologists and a team of data scientists sought to help a Middle Eastern theme park make use of their big data platform to measure ‘the good customer experience’. Ethnographic research within the theme park revealed that visitors yearned to...

A Thrice-Told Truth

A Thrice-Told Truth

PechaKucha Presentation—“But what do anthropologists do? What kind of special knowledge do you have access to?” This question was posed during one of the salons at EPIC2014 and cuts to the heart of the value of non-academic anthropologists. We contend that there is not one answer, but a series of...