Overview Over a billion people worldwide (and around 25% of the populations of the USA and Europe) live with some kind of disability—a reality no organization can afford to ignore. That means all of us must...
Genre: Talk/Seminar
Ethnography for Organizational Change
Organizations are realizing that successful change requires the ability to understand work practices as cultural practices. They need to go beyond the ubiquitous employee survey to develop a more holistic view...
Anticipating Credible Futures
] Overview Strategic planning is becoming less and less viable in a volatile world prone to black swan events. Prediction is a low-percentage approach to an unknowable future. But we still need to navigate change...
Recalibrating a Patient-Centric Perspective in Healthcare Today
Overview Ongoing digital transitions, punctuated by erratic responses to the COVID pandemic, are changing how we approach health care as a service and business. This volatile moment invites the...
How We Hire Researchers
Overview Getting a foot in the door for a coveted researcher job can be a mysterious process at best. What qualities are employers looking for? What hard and soft skills are most attractive, and how do you let...
Hysterical Health: Building Ethnographic Expertise for More Equitable Innovation
A centuries-long legacy of myth and misinformation about women’s bodies continues to shape society and permeate the innovation of products, services and policies. Embedded into our thinking are the ideas that women’s bodies are inferior and weaker, that women are difficult to understand, and that...
Design Anthropology and Design Culture: In Pursuit of a Well-Thought World
Learn about new concepts and practices in the evolving intersections of ethnography and design. Overview This talk explores the role of ethnographers when collaborating with designers, and especially about how...
Doing Ethnography in Civic Spaces
Overview Ethnography has always illuminated the interconnections between society and industry, private and public, economic and cultural, business and civic. But recent events—COVID-19, police...
Space and Place in the Digital Age: Space as a Service
Overview As the world has shifted to digital everything, the practice of mapmaking—or modeling and communicating spatial information—has seen profound shifts. Once artifacts-on-paper that we...
Framing Brands and Markets: Consumer Culture Theory
Description Consumer Culture Theory (CCT) looks at consumers, brands, and markets from a social and cultural vantage point. From Sid Levy’s famous 1955 HBR article, “Symbols for Sale,” to today’s thriving...