Overview In our goal to understand meanings and practices, logics and relationships, cultural and social phenomena, our ethnographic practice hinges on ‘being there.’ Now, the coronavirus pandemic...
Genre: Talk/Seminar
Post-Human Centered Design: Working Responsibly at Scale
https://vimeo.com/419104899 Overview Human-centered design has driven a two decade renaissance in product development, providing a transparent framework that exposes rationale, demystifies process, and provides more reliable outcomes than many other approaches to innovation. The cycle of empathy,...
Exploring Ethnofutures
The anthropological imagination can be exponentially expanded by anticipating the consequences of human action. Futures thinking—strategic research that helps us systematically explore what the...
Anthro-Vision: A Manifesto for Ethnography in Business
Anthro-Vision is a powerful argument for the predictive, strategic, practical, and moral value of understanding the world through a cultural lens. In her new book, Gillian Tett describes the framework that fuels her award-winning business journalism, including her prediction of the 2007/8...
From Users to User Ecosystems
Overview User research and human-centered design help us solve real challenges and create better experiences. But there's a problem: when we explore user experiences, we often frame these as...
What’s Next versus What’s Valuable: Ethnography in a Future-Focused World
Does the intense focus on “what’s next” come at the expense of “what’s valuable”? Why is it considered more important to design for what is changing than what we want to hold on to? An EPIC Summit with [contrib_author post_id='38978' name='Louise Vang Jensen'] & [contrib_author post_id='38978'...
Foundations for Ethical Research
Many business and organizational environments lack a strong understanding of ethics and institutionalized processes for ethical research practice....
Branding in an Age of Consumer Agency
Bibliography Case Studies in this Talk: McCabe, Maryann & Timothy deWaal Malefyt and Antonella Fabri. 2017. Women, Makeup and Authenticity: Negotiating Embodiment and Discourses of Beauty....
Agency and Change: Using Anthropology to Improve Organizational Change
Description The language of change is practically ubiquitous these days: from tech startups to legacy manufacturers and government agencies, organizations of every stripe want to innovate, grow, pivot, reorient,...
Ethnography, Independent Consulting, and the Gig Life
[/mepr-active] Approx 85 minutes Overview Calling all independent consultants and freelance ethnographers! Join seasoned and successful freelancers Shelley and Hal for a presentation and discussion about...