In this paper, I will use an ethnographic research project to develop a set of foundational personas to work through the process of formulating insights that challenged the core epistemological assumptions of our stakeholders. Drawing on a rich body of discourse within postcolonial theory, I will...
This paper explores two different forms of knowledge. We compare embodied understanding with propositional or abstract knowledge. Ethnographic research, with its commitment to understanding through immersion and engagement in social fields produces dexterous, intuitive and practical cultural...
This paper offers a cultural analysis of the different narratives that currently frame the concept of Big Data. With specific attention to how the ethnographic community has approached Big Data, I will make the point that the ethnographic community needs to rethink what its offer is within...
Commercial ethnography has become an important activity for accessing the lived experiences of consumers that are constructed as “others” that firms have to discover and manage. In organizational contexts where the necessity to accumulate organizational knowledge about markets have become...
Jason Edward Lewis' multidisciplinary research and creative practice has been central to developing Indigenous media art in North America and worldwide, establishing a vital conversation about the interaction between Indigenous culture and computational technology. His contributions comprise...
PechaKucha Presentation—What happens when the “mildly militaristic jargon of marketing” (2004, Sunderland, Taylor, Denny) seeps into the dialectic process of structuring applied research and blurs the meaning of its stakes? This provokingly titled PechaKucha stems from our experience of...
During a project an ethnography team immersed itself in the lifestyle of lower socio-economic class women. From the different worldviews between these groups, we discuss positionality and access to data, i.e. the ways characteristics such as socio-economic, education, social status, and...
[contrib_author post_id='596' name='JOACHIM HALSE'] and [contrib_author post_id='596' name='BRENDON CLARK'] [s2If is_user_logged_in()]Download PDF[/s2If] This paper proposes a course for ethnography in design that problematizes the implied authenticity of “people out there,” and rather favors a...
PechaKucha Presentation Intuition, contrary to common sense, is not a natural gift. Intuition is born out of experience and it can be a valuable tool for researchers. But what has intuition to do with anticipation? To anticipate we usually rely on understanding current behavioral patterns and...
PechaKucha Presentation—A label can be accurate and inadequate at the same time. A fish is a fish, but it's also a sea-dwelling, scale-covered, egg-laying, underwater-breathing creature. Many of us believe in the power of words to change the way we think about something. But are we always aware of...