This paper assesses the economic impacts of hyper-monetization, immersive advertising, and general shifts in...
Tag: ethnography
Friction in Equity Work for Product Development: Getting Unstuck
As part of an internal UX team, researchers at a multinational tech corporation were tasked with improving the...
Ethnography, Ethics & Time
Ethnographers are not time travelers, but we may be close. Our frameworks and methodologies develop a nuanced understanding of how relationships, processes, and objects evolve over time. This 'temporal expertise' is key to enacting our ethical responsibility to the past and future, says...
How Can the Job Search Suck Less? Ethnography, Community & Reflexivity in Career Transitions
Ethnographers are pathmakers by nature, but navigating the job market and other work transitions can be grueling and isolating. How can design and ethnographic methods, community building, and personal practices help sustain us? EPIC member, design researcher, and career coach Sarah Malin has some...
Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening
At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
One Small Step for Ethnography, One Giant Leap for Banking and Insurance
PechaKucha Presentation—In this presentation we argue that in many regulated industries such as banking, finance, and insurance, a post qualitative vs. quantitative world is not yet a reality. In such an environment, advanced analytics could be likened to being in its teenage years, while...
Auto Ethnography
“Where is Hassan?” I asked the assembled team of programmers. “And please don’t tell me he’s on the track, running with the automobiles?” Rose tossed her blonde hair and rolled her eyes like the sorority girl she otherwise completely failed to resemble. “OK, but that’s only because he’s down in...
“Ethnography is Fundamental”: John F Sherry, Jr / A Profile
EPIC Profiles Series EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint...
William O. Beeman / A Profile
EPIC Profiles Series Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a...
Leaving the Bed of Procrustean Experience: On the Need for Ethnography
User Experience (UX) Research and Design is a dynamic and diverse domain where designers, social scientists, and hybrids of all sorts are putting theory to work. It has successfully advanced a more holistic framing for human-centered design intervention, ideally keeping our attention on the user...