Advancing the Value of Ethnography

Tag: data science

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Designing for Interactions with Automated Vehicles: Ethnography at the Boundary of Quantitative-Data-Driven Disciplines

Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Below the Surface of the Data Lake: An Ethnographic Case Study on the Detrimental Effect of Big Data Path Dependency at a Theme Park

Case Study—This case-study details how a team of anthropologists and a team of data scientists sought to help a Middle Eastern theme park make use of their big data platform to measure ‘the good customer experience’. Ethnographic research within the theme park revealed that visitors yearned to...

Human-Centered Data Science: A New Paradigm for Industrial IoT

Human-Centered Data Science: A New Paradigm for Industrial IoT

Few professions appear more at odds, at least on the surface, than ethnography and data science. The first deals in qualitative “truths,” gleaned by human researchers, based on careful, deep observation of only a small number of human subjects, typically. The latter deals in quantitative “truths,”...