Advancing the Value of Ethnography

Tag: EPIC Profiles

William O. Beeman / A Profile

William O. Beeman / A Profile

EPIC Profiles Series Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a...

Christian Madsbjerg / A Profile

Christian Madsbjerg / A Profile

How to Succeed in Business (Using Ethnography) Christian Madsbjerg gives the sense he is on a quest. He talks about the world with interest, respects intellectual firepower to resolve problems and doesn’t believe in the ‘dumbing down’ of anthropology or ethnographic practice. He is determined to...

Melissa Cefkin / A Profile

Melissa Cefkin / A Profile

EPIC Profiles Series Many of us have a kind of conversion story—that enlightening moment when we discovered anthropology at university or even later in our careers. But Melissa Cefkin knew she wanted to be an anthropologist by the age of fifteen. The daughter of a professor and raised in a college...

Luis Arnal / A Profile

Luis Arnal / A Profile

"Innovation Lives at the Borders" Luis could talk forever about his passion for INSITUM. He doesn’t like to showcase himself as the company’s front man, but in fact, he leads one of the most important innovation consultancies in the world, with over 120 consultants, 7 offices and more than 1400...

ken anderson / A Profile

ken anderson / A Profile

EPIC Profiles Series [based on an interview with ken at the Intel Jones Farm Campus, Hillsboro, Oregon, August 25, 2014] “Nobody liked them. No sense of humor.” These days ken anderson may not talk much about the French ethnographers he interacted with in Portugal’s Azores—or about his...

Developing Empathy through Research: Martha Cotton, A Profile

Developing Empathy through Research: Martha Cotton, A Profile

How do you make 1000 designers better at research while ensuring quality and rigor at the same time? This is the kind of challenge Martha Cotton gets tackle at work everyday as Group Design Director for Research at Fjord—and as a member of the EPIC Board. “If we are going to deeply understand the...

Simon Roberts / A Profile

Simon Roberts / A Profile

EPIC Profiles Series Simon Roberts, a founder of Stripe Partners, is an expert at using the power of ethnography to drive strategy and innovation by continuously unveiling the 'black magic' of people's worlds. He has crafted a pioneering career, compelled by intense curiosity and key moments of...