Advancing the Value of Ethnography

Tag: EPIC Profiles

Developing Empathy through Research: Martha Cotton, A Profile

Developing Empathy through Research: Martha Cotton, A Profile

How do you make 1000 designers better at research while ensuring quality and rigor at the same time? This is the kind of challenge Martha Cotton gets tackle at work everyday as Group Design Director for Research at Fjord—and as a member of the EPIC Board. “If we are going to deeply understand the...

“Culture Matters More than We Think”: Eric Weiner / A Profile

“Culture Matters More than We Think”: Eric Weiner / A Profile

EPIC Profiles Series EPIC2016 Keynote Speaker Eric Weiner is a veteran foreign correspondent and New York Times best selling author. In an interconnected, technology-driven world, does culture still matter? Can there really be “best practices” to be drawn from the vast range of human experiences?...

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

“Ethnography is Fundamental”: John F Sherry, Jr / A Profile

EPIC Profiles Series EPIC2016 Keynote Speaker John F. Sherry is the Raymond W. & Kenneth G. Herrick Professor of Marketing in the Mendoza College of Business and Professor of Anthropology at the University of Notre Dame. Join John at EPIC2016! I caught up with Dr. John F. Sherry, joint...

Ethnographer on Wall Street: Karen Ho / A Profile

Ethnographer on Wall Street: Karen Ho / A Profile

EPIC Profiles Series What do sentiments and ideologies have to do with Wall Street? Karen Ho would argue they are key for understanding and changing Wall Street’s institutional culture that generates and justifies a focus on the short-term. From working in a firm to interviewing workers and...

William O. Beeman / A Profile

William O. Beeman / A Profile

EPIC Profiles Series Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a...

Simon Roberts / A Profile

Simon Roberts / A Profile

EPIC Profiles Series Simon Roberts, a founder of Stripe Partners, is an expert at using the power of ethnography to drive strategy and innovation by continuously unveiling the 'black magic' of people's worlds. He has crafted a pioneering career, compelled by intense curiosity and key moments of...

Melissa Cefkin / A Profile

Melissa Cefkin / A Profile

EPIC Profiles Series Many of us have a kind of conversion story—that enlightening moment when we discovered anthropology at university or even later in our careers. But Melissa Cefkin knew she wanted to be an anthropologist by the age of fifteen. The daughter of a professor and raised in a college...